The Difference..........

Fewer Lines

•     More focus and attention
•     No missed opportunities due to overload
•     Expanded sales and distribution....not just maintenance

Professional Membership

•     Deli Council of Southern California
•     Food Brokers USA
•     International Dairy/Deli/Bakery Association

Professional Sales Presentations

•     Over 60 years combined Sales & Marketing experience
•     Market/Category Data and Distribution/Pricing Surveys
•     Plausible Rationale for New Distribution
•     Unique selling proposition....never just price
•     Powerpoint Laptop Presentation capability
•     Electronic Data Interchange (EDI) Ordering Capability
•     Networking

•         Effective Retail Coverage
•         Relationship Selling

Real Merchandising Capabilities

• 16 Retail Merchandisers covering S. California and S. Nevada
• Real hands-on performance...not "smoke & mirrors"
• Written call reports, not laptop "reports"

Second and Third Tier Market Coverage

• Independent Wholesalers & Distributors
• Independent Grocery Store Coverage
• Regional Drug Chain buying offices
• 99 Cent Trade
• Closeout trade
• Ethnic trade
• Export trade
• All opportunities explored, not just chain grocery

Exclusive Advertising Program in Golden State Coupons™

•     Sunday Free-Standing Insert
•     Low cost only for our own principals
•     Covers entire Southern California Market (3,060,000 circ.)

Market Knowledge

•     Decision-makers
•     New Distribution Requirements/Expectations
•     Current Marketing Programs
•     Account Market Strategy
•     Distribution logistics

Timely Written and Verbal Communications

•     Copies/templates of all proposals
•     Competitive updates/market surveys
•     Reputation with trade for timely follow-up

Honesty & Integrity

•     Always!